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CERTIFICATE PROGRAM IN

DIGITAL MARKETING 

5 MONTHS

MODULE 3

Best Digital Marketing Training Institute in Pune

 

There is one misconception that prevails over all others which is that of being able to earn returns from being just present on the internet. There is an immense need for adopting a particular strategy so as to have a fair share of views by the audience. Regular checks on the campaign will generate valuable revenue. Learn each and every digital marketing strategy at this Best Digital Marketing Training Institute in Pune .

 

Perhaps you have a small business, maybe a home-based company or shop or cafe, and you want to promote your business on the Internet. What do you do if you can't afford an Internet Marketing firm. You can learn how to do some useful things by yourself that many Internet marketing services charge a hefty fee to do for you. You can learn these techniques with our Best Digital Marketing Training Institute in Pune.

 

Digital marketing is an approach that covers all the marketing techniques and strategies through an online platform. This marketing approach also defined as an umbrella for all marketing activities for products or services follows various online platforms available. With the gradual increase in technology and innovation, various business units are implementing digital approach towards their marketing activities so having the complete information of digital marketing at our Best Digital Marketing Training Institute in Pune.

 

Top Digital Marketing Training Institute in Pune

 

Marketing strategy plays an extremely imperative role in whirling a business into a successful brand. There exists a massive demand in terms of digital marketing platform in past few years but now with the advent of Digital Marketing Services, the problem has vanished as many businesses are opting for digital marketing to reach their audience so get the training at this Top Digital Marketing Training Institute in Pune .

 

Digital marketing is all in rage today, learn the requirements and techniques here with our Top Digital Marketing Training Institute in Pune. One can sum up digital marketing as the promotion of products or services via digital channels to reach potential audiences. Hiring a digital marketing company is very beneficial for the development of a business enterprise. Increasing competition in the market has led to a rise in the demand of such companies.

 

A digital marketing company will develop and maintain the entire digital marketing campaign to help maximize your business potentials. So, that there is an extreme need for the best Digital Marketing Training Institute in Pune . Marketing training courses are becoming very popular and widely used by individuals starting online businesses or attempting to increase their business and customer clientele. Professionals looking to get ahead in their business have always used these courses.   

COURSE DESCRIPTION:

Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities.

Digital marketing techniques are:

  • Search Engine Optimization (SEO)

  • Search Engine Marketing (SEM),

  • Content Marketing

  • Influencer Marketing

  • Content Automation

  • Campaign Marketing

  • Data-driven Marketing

  • e-commerce Marketing

  • Social Media Marketing (SMM)

  • Social Media Optimization (SMO)

  • e-Mail Direct Marketing

  • Display Advertising

 

EMERGING STUDENT PROFILE :

The course completed student can create strategic plans, develop business cases and formulate the digital marketing strategies for any client. They can be part of any existing strong digital marketing team or individually work comfortably with deep domain understanding in digital marketing, social media and brand management.  He or she can develop digital marketing solution strategy spanning across Web Analytics, SEM, SEO, Display, Affiliate networks, Social media marketing, site experience optimization.

There are various job opportunities such as

  • Digital marketing manager

  • Search engine optimizer

  • Social media marketing expert

  • Content marketing manager

  • Copywriter

  • Search engine marketer

  • Inbound marketing manager

  • Conversion rate optimizer

COURSE CONTENT:

MODULE 1

INTRODUCTION 

  • What is Marketing & How it works

  • What is Digital Marketing

  • Types Of Digital Marketing & Important Terminologies

MODULE 2

SEARCH MARKETING

  • Web Advertising and Fundamental components.

  • Google Adword & Account Setup

  • Google Adword Formats & Rules

  • Google Adword AD Placement & Targeting

  • Google Adword Campaign (Design & deployment)

  • Google Adword Cost Management

  • Google Adword & Analytics

SEO - SEARCH ENGINE OPTIMIZATION

  • Introduction to SEO (Search Engine Optimization)

  • How SEO Works

  • How to Optimize

  • Researching & Planning Keyword & Content

  • Back link Building & Social Media Optimization

  • Analytics & Recommendations

MODULE 4

SEM - SEARCH ENGINE MARKETING

  • Search Engines and Marketing 

  • Quality Score

  • Creating Campaigns and Ads

  • Optimization of the Campaign

  • Campaign Tracking

  • SEM and Other Types of Marketing

  • Setting up SEM Strategy

  • Analyzing the Efficiency of the SEM Strategy

  • SEM in modern business

MODULE 5

OTHER TYPES OF ONLINE MARKETING

  • Display Advertising

  • Email Marketing

  • Mobile Marketing

MODULE 3

MODULE 6

SMO - SOCIAL MEDIA MARKETING

  • What is Social Media

  • Marketing On Social Media

  • Groups & communities

  • Online Reputation Management

  • Social Media Strategy

  • How to Promote Using Social Media

  • Social Analytics

  • Automation and Social Media

  • Case Study

MODULE 7

INBOUND MARKETING

  • Attracting your potential customers

  • Converting your prospects into leads

  • Using emails

  • Landing Page

  • Conversion Optimization

MODULE 8

WEB ANALYTICS

  • Google Analytics

  • Basic Metrics

  • The Main Sections of Google Analytics Reports

  • Content Performance Analysis

  • Visitor Analysis

  • Social Media Analysis

ASSOCIATED CERTIFICATIONS

Students will get following certifications after completing their course

  • ZICA Certification

  • Google Certification

  • Hubspot Certification

  • Facebook Certification

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