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Career in Graphic Design – ZICA Pune
Design the visuals that shape brands, tell stories, and inspire millions.
Today, Graphic Design remains one of the most powerful and in-demand creative careers worldwide. From brand identity and marketing campaigns to social media, packaging, and UI/UX design, graphic designers are the creative force behind how the world sees and interacts with ideas. At Zee Institute of Creative Art (ZICA) Pune, we prepare you to become a design professional who blends artistic creativity with strategic thinking.
Why Choose Graphic Design as a Career ?
Ever-Growing Demand – Businesses, startups, and global brands need skilled designers for branding, advertising, and digital media.
Multiple Work Options
Work in agencies, studios, corporate teams, or as a freelance designer serving clients worldwide.
Global Career Path
Graphic design is language-independent—your portfolio can take you anywhere in the world.
Integration with Technology
AI-powered design tools and immersive design experiences are creating new career avenues.
Learn to create immersive gaming worlds, characters, and experiences!
The Graphic Design course builds strong creative and technical skills to help you communicate visually with impact. Students learn design principles, typography, branding, layout design, and digital illustration using industry tools like Adobe Photoshop, Illustrator, and InDesign. Through hands-on projects and real-world assignments, you’ll build a professional portfolio that prepares you for careers in advertising, social media, print, branding, and digital design.
Course Details
ELIGIBILITY
10+2 (Any Stream)
Graduates
Career Switchers
SCHEDULE
Mon – Fri – 2 hours/day
MODE OF TRAINING
Offline / Online / Hybrid
Course Content
Professional Program in Graphic Design (12 Months)
Graphic designers create visual concepts to communicate ideas that inspire, inform or captivate consumers. Students will develop the overall layout and production design for advertisements, brochures, magazines and corporate reports. The graphic design industry has been evolved with a more presentable design due to which we have updated the program with the latest tools and technologies so that student can create outstanding artworks.
Topics Included:
Fundamentals Of Art, Design, Illusrationsd & Computer Graphics (6 Months)
▸ Fundamentals of Drawing
▸ Principle of Design
▸ Colour Theory
▸ Digital Illustrations – 1
▸ Computer Graphics
▸ Digital Illustrations – 2
Software Covered:
Photoshop I Illustrator I Canva
Layout Design, UI, Motion Graphics, 3D Photorealistic Design (6 Months)
▸ Layout Design
▸ Design for Printing, ▸ Advertising and Packaging
▸ Video Editing
▸ Audio Editing
▸ Motion Graphics
▸ User Interface – 1
▸ User Interface – 2
▸ Photorealistic 3D Design
▸ Project
Software Covered:
CoralDrew I AfterEffects I XD I Figma I Dimensions
Become a Professional Artist
This program is divided into two parts, the first part deals with fundamental of art, design, digital illustration and computer graphics. We focus on teaching how to make business collaterals such as logos, posters, marketing collaterals, package design etc. by using digital tools. The second module of the program deals with design prototyping, Design for Printing, Advertising, Packaging and Photorealistic 3D Design. At the end of the module, students will also get an opportunity to create an outstanding project.
Be Industry Ready
Students walk away with a rich portfolio comprising of text, image, illustrations, logo design etc. This portfolio will be a gateway to joining the graphic design industry.
Professional Program in Visual Promotion and AD Design (12 Months)
This programme has been carefully designed to offer specialised knowledge of product and advertisement visual design. It covers the essential principles of product promotional design, focusing on both the creation and visualisation aspects of ad design.
Throughout the course, students will engage with various platforms of visual promotion to ensure that they are well-equipped to understand the dynamics of promotion across different sectors. In the final module, students will have the opportunity to select elective specialisations, allowing them to hone their skills and expertise in specific areas of interest.
Topics Included:
FUNDAMENTALS OF MEDIA AND VISUAL DESIGN (3 MONTHS)
▸ Principle of product promotion
▸ Fundamental of perspective drawing
▸ Colour theory
▸ Fundamentals of product design
▸ Fundamentals of static and visual product design
▸ Concept of static and visual promotion
Software Covered:
Photoshop I Illustrator I AFterEffects
3D PRODUCT MODELLING AND ANIMATION (5 MONTHS)
▸ 3D product and industrial modelling
▸ Shading and lighting
▸ Texture and light baking
▸ Rigging for animation
▸ Visual effects for product presentation
▸ Fundamental of product display animation
▸ Camera movement and depth
▸ Fundamentals rendering (object and light)
▸ 2.5D projection mapping
▸ Fundamentals of anamorphic video
Software Covered:
Blender
MOTION GRAPHICS AND COMPOSITING (2 MONTHS)
▸ Introduction to Unreal
▸ Product shading and texturing
▸ Look development
▸ 2D motion graphics
▸ Compositing
▸ Fundamentals of Matchmove
▸ Advance tracking system
▸ 3D motion graphics
▸ Fundamentals of marketing product visualisation
▸ Colour correction
▸ Product visual output
Software Covered:
Unreal I 3D Equaliser I AfterEffects I Premiere
Become a Professional Artist
The student will master visual promotional design, translating marketing ideas into compelling print and motion designs. The programme offers practical exposure to product and ad design, preparing students for roles in multinational companies. They will be ready for careers as ad developers, visual communicators, CGI artists, 2D designers, graphic designers, and more,
contributing to top advertising and design teams.
Program in Graphic Design (6 Months)
Graphic Design is a combination of text, images, designs & illustrations in a presentable layout for print. It has a wide array of requirements like Design for Art, Illustration, Advertising, Photography, Image Editing for Newspapers, Magazines, Displays, The Print Media etc., to name a few.
Topics Included:
Fundamentals Of Art, Design, Illusrationsd & Computer Graphics (6 Months)
▸ Design & Illustration concept
▸ Computer Graphics
▸ Digital Illustration – 1
▸ Digital Illustration – 2
▸ Digital Layout Design
▸ Design for Printing, Advertising and Packaging
▸ Assignment & Portfolio Building
Software Covered:
Photoshop I Illustrator I CoralDrew I InDesign
Become a Professional Artist
This program caters to all different forms of print-related activities, wherein a student learns right from the basics till the advanced forms of Graphic Design. In this program, we cover the world’s best printing tools and technologies with a strong focus on Design.
Be Industry Ready
Students walk away with a rich portfolio comprising of text, image, illustrations, logo design etc. This portfolio will be a gateway to joining the graphic design industry.